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Starting from Scratch

The three-step process


At Project Muse, I follow a simple, three-step process to take you from an idea, to a finished project. The three-step process is designed to engage with you about your ideas, test their viability, and develop a sound product. Following this process allows us to work together in smaller sections at a time, while always maintaining the larger picture of what we're working towards. The three step process looks like this:

  • Step 1: Designing your website.
  • Step 2: Developing your website.
  • Step 3: Databasing your website.

Step 1: Designing your Website

A proper design for your new website is an essential component for its overall success. And a website design that isn't backed by a functioning business plan is a disaster waiting to happen. That's how come every new build by Project Muse starts with a rich discovery process, where I evaluate your needs and goals, both for your website right now, but also for your business or organization in three to five years. This strategy is the quintessential reason people choose full-stack web development, as it helps us build your new project in phases and components, and prevents costly issues from developing years after you launch by planning for different opportunities early into the build.

At the end of this stage, you get a web application blueprint, as well as a minimum viable product (MVP). This blueprint will be shared between us, and serve as an organic document, informing the website or web application's current and future development. The mvp will be the final product of this stage and will be a coded version of the web applications's initial design, with stock images and filler text, presented through Github Pages. This wireframe and blueprint are intended for you to start your networking, and should be seen as an opportunity to try different looks with different groups, gather early feedback, and debug any issues with the starting template.

Step 2: Developing your Website

The second stage of the web development process is to build your website or web application, at your domain, using the most advanced tools and techniques of the industry. To do this, we start by developing the written content, then the media content, then fitting both into the website or web application. This often causes some shifting from the initial design, but not significant. Once the whole site looks clean and balanced again, I begin developing your search engine optimization portfolio, as well as transfering your source code into a secure, groomed environment, specifically designed for faster websites, and richer, more organic search results.

At the end of this stage, the customer will have a completed website or web application at the domain of their chosing, as well as a search engine optimization profile. This website or web application will be edited, and the customer may choose to keep their SEO profile to themselves, or to continue working with Project Muse, and develop their profile into an SEO plan. Search Engine Optimization plans take time to develop and track, but the results are significant. You can take a look at whether an SEO plan from Project Muse might interest you by checking here: Search Engine Optimization packages.

Step 3: Databasing your Website

The third step to developing your website is to connect it to a database and to start gathering useful intelligence. Attaching your website to a database has a number of benefits that lead to a far more interactive user experience for your customers. Databases store everything from usernames and passwords, to previous purchases, and user experience data, such as which pages were visted most often, for how long, and by customers from which region. This data can be accessed by you at at time, or leveraged into actionable business intelligence by purchasing a Data and Intelligence package, and letting Project Muse analyze your data for you.

At the end of this phase, the customer will have their completed website or web application attached to a database, using a secure connection. This data will be accessible by the customer at any time, or may be compiled into actionable intelligence reports, by Project Muse, at the discretion of the customer. These reports take significant time and energy to develop, and, as a result, purchasing a plan is required before Project Muse will consider looking at any data at all.

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About the Developer

Ryan is a lifelong entrepreneur who has been coding and programming since 2015. As a former school teacher, he specializes in the conversational side of websites and web applications, often able to pull and develop information from his customers better than his competitors. Ryan is also a writer, and copywriting for businesses and professional websites and applications is an opportunity to help fellow entrepreneurs tell their success stories, and enrich their communities as a result.

You want Ryan as your professional, full-stack developer if you want the highest quality website or web application, with a sweet and simple explanation to go with it. I'm not an engineer, and I don't speak like that. I help other people tell their stories, and I have a lot of fun doing it!

About the technology

MERN stack, written in a PHP framework, is a modern programming stack with a twist. MERN is an adaptable, scalable technology stack that works well for all websites and web applications, but especially well for websites and applications where the owner expects substantial daily user traffic. Facebook uses MERN stack.

PHP is a classic, back-end language, noted for both its speed and security, as well as its greater synergy with modern Search Engine Optimization practices. MERN stack and PHP, written together, build seamless user experiences through lightning fast websites, and enchanting owner experiences because of their extreme scalability and security. Wordpress, the web application that builds other websites, is written in PHP.